Promote a business with online advertising

In this course you’ll cover advertising and marketing strategy, email marketing, video, and display ads. You will learn how to use them to promote your business and generate more customers.

This free online course is one of the many available through Google’s Digital Skills for Africa, a Google initiative in conjunction with various training partners, which aims to train young people in digital skills.

In Digital Skills For Africa you will find free training both face-to-face and online, which will help you to expand knowledge on topics that interest you, information that will allow you to optimise the way you present yourself for a job, and resources to start your own entrepreneurial project.

How it works

Enroll in a course - Select a course from a large catalog of learning materials, that is best suited to your goals.

Track your progress - Use the “My Learning Page” to monitor your progress.

Complete module quizzes - The course contains video tutorials and opportunities to test your knowledge with quizzes.

Course Duration: Approx. 3 hrs
Course Price: Free
Level: Beginner

Who is this course for? This course is for anyone who wants to learn how to promote their business effectively and attract more customers with the right tools, online advertising, and marketing strategy.

What you will get? Aside from access to a wealth of knowledge from Google industry experts, this course includes video tutorials, easy-to-implement tips, and end of topic assessments. You’ll also have unlimited access to the training.

Some of the skills you’ll learn

Business strategy - Improve your marketing strategy through tracking goals, analysing data, and segmenting audiences.

E-commerce - You’ll discover the best tools and skills you need to create an online store and sell your product effectively.

Email marketing - Learn the basics of email marketing, including A/B testing, creating landing pages, and how to track responses.

Local marketing - Discover the means to build a local search presence, and use mobile marketing and local directories to engage with local customers.

Display advertising - Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.

Social media - Learn how to create high-quality content for your users and how to best use the social network sites.

Modules included

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