How to enhance and protect your online campaign

Everyone needs a little help when it comes to online security. In this course, Google shares with it learners the necessary tools and resources to manage a campaign’s online presence, and how to safely connecting with your audience in order to achieve a successful campaign. 

This free online course is one of the many available through Google’s Digital Skills for Africa, a Google initiative in conjunction with various training partners, which aims to train young people in digital skills.

In Digital Skills For Africa you will find free training both face-to-face and online, which will help you to expand knowledge on topics that interest you, information that will allow you to optimise the way you present yourself for a job, and resources to start your own entrepreneurial project.

How it works

Enroll in a course - Select a course from a large catalog of learning materials, that is best suited to your goals.

Track your progress - Use the “My Learning Page” to monitor your progress.

Complete module quizzes - The course contains video tutorials and opportunities to test your knowledge with quizzes.

  • Course Duration: Approx. 7 hrs
  • Course Price: Free
  • Level: Beginner

Who is this course for? This course is for anyone who wants to learn how to ensure their online campaign is protected from common cyberattacks, and that their digital presence is optimised to help you reach your target audience.

What you will get? Aside from access to a wealth of knowledge from Google industry experts, this course includes bite-size video tutorials and a variety of topics. You’ll also be able to go at your own pace and will have unlimited access to the training.

Some of the skills you’ll learn

SEM - Learn how to pick which keywords to use for a better campaign in this intro to Google Ads, as well as the research tools available to you.

SEO - Develop an effective SEO plan through optimised web pages and learning difference between organic and paid search.

Analytics and data insights - Get actionable insights in this intro to Analytics through data collection and analysing user data.

Online security - Learn how to keep your entire organisation, including your customers, safe online.

Content marketing - Grow your brand and conversions through quality content that is distributed to customers.

Some of the modules included

Check out our blog for more free online courses!