Get a business online

This free course will teach you everything you need to know to create an online business and run it successfully. You’ll look at e-commerce, building an online presence, internet security, and local recognition. 

This free online course is one of the many available through Google’s Digital Skills for Africa, a Google initiative in conjunction with various training partners, which aims to train young people in digital skills.

In Digital Skills For Africa you will find free training both face-to-face and online, which will help you to expand knowledge on topics that interest you, information that will allow you to optimise the way you present yourself for a job, and resources to start your own entrepreneurial project.

How it works

Enroll in a course - Select a course from a large catalog of learning materials, that is best suited to your goals.

Track your progress - Use the “My Learning Page” to monitor your progress.

Complete module quizzes - The course contains video tutorials and opportunities to test your knowledge with quizzes.

  • Course Duration: Approx. 3 hrs
  • Course Price: Free
  • Level: Beginner

Who is this course for? This course is for anyone who wants to take their business online. Some of the course features include video tutorials, easy-to-implement tips, end-of-topic assignments, and unlimited access.

What you will get - Aside from access to a wealth of knowledge from Google industry experts, you’ll learn how to build a digital presence, sell to customers online, and stay safe from hackers.

The skills you’ll learn

Analytics and data insights - Get actionable insights in this intro to Analytics through data collection and analysing user data.

Business strategy - Improve your marketing strategy through tracking goals, analysing data, and segmenting audiences.

E-commerce - You’ll discover the best tools and skills you need to create an online store and sell your product effectively.

Display advertising - Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.

SEM - Learn how to pick which keywords to use for a better campaign in this intro to Google Ads, as well as the research tools available to you.

SEO - Develop an effective SEO plan through optimised web pages and learning difference between organic and paid search.

Social media - Learn how to create high-quality social media content to grow your business’s footprint.

Some of the modules include

Check out our blog for more free online courses!