This free course will teach you everything you need to know to create an online business and run it successfully. You’ll look at e-commerce, building an online presence, internet security, and local recognition.
This free online course is one of the many available through Google’s Digital Skills for Africa, a Google initiative in conjunction with various training partners, which aims to train young people in digital skills.
In Digital Skills For Africa you will find free training both face-to-face and online, which will help you to expand knowledge on topics that interest you, information that will allow you to optimise the way you present yourself for a job, and resources to start your own entrepreneurial project.
How it works
Enroll in a course - Select a course from a large catalog of learning materials, that is best suited to your goals.
Track your progress - Use the “My Learning Page” to monitor your progress.
Complete module quizzes - The course contains video tutorials and opportunities to test your knowledge with quizzes.
Who is this course for? This course is for anyone who wants to take their business online. Some of the course features include video tutorials, easy-to-implement tips, end-of-topic assignments, and unlimited access.
What you will get - Aside from access to a wealth of knowledge from Google industry experts, you’ll learn how to build a digital presence, sell to customers online, and stay safe from hackers.
The skills you’ll learn
Analytics and data insights - Get actionable insights in this intro to Analytics through data collection and analysing user data.
Business strategy - Improve your marketing strategy through tracking goals, analysing data, and segmenting audiences.
E-commerce - You’ll discover the best tools and skills you need to create an online store and sell your product effectively.
Display advertising - Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.
SEM - Learn how to pick which keywords to use for a better campaign in this intro to Google Ads, as well as the research tools available to you.
SEO - Develop an effective SEO plan through optimised web pages and learning difference between organic and paid search.
Social media - Learn how to create high-quality social media content to grow your business’s footprint.
Some of the modules include