Fundamentals of digital marketing

Take on and learn the basics of digital marketing with Google’s free Interactive Advertising Bureau-accredited course. The course comprises 26 modules full of practical exercises and real-life examples.

This free online course is one of the many available through Google’s Digital Skills for Africa, a Google initiative in conjunction with various training partners, which aims to train young people in digital skills.

In Digital Skills For Africa you will find free training both face-to-face and online, which will help you to expand knowledge on topics that interest you, information that will allow you to optimise the way you present yourself for a job, and resources to start your own entrepreneurial project.

How it works

Complete all 26 modules - Learn new skills with Google’s bite-sized video tutorials, then test your knowledge with a quick quiz.

Take the final exam - Pass the final 40-question exam and get certified.

Share your certificate - Download and showcase your new qualification on LinkedIn and your CV.

  • Course Duration: Approx. 40 hrs
  • Course Price: 
  • Free Certificate: Yes
  • Level: Beginner

Who is this course for? -This course is for anyone who wants to learn the fundamentals of digital marketing. Some of the course features include IAB-accreditation, video tutorials, unlimited access, and recognised certification.

What you will get - Aside from access to a wealth of knowledge from industry experts, you’ll get certified after the final exam. Use this certification to improve your CV, find a job, and grow your career.

Some of the skills you’ll learn

Analytics and data insights - Get actionable insights in this intro to Analytics through data collection and analysing user data.

Business strategy - Improve your marketing strategy through tracking goals, analysing data, and segmenting audiences.

Content marketing - Use quality content to grow your brand and get more conversions from potential customers.

Display advertising - Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.

SEO - Develop an effective SEO plan through optimised web pages and learning difference between organic and paid search.

Web optimisation - Optimise your online user experiences and use digital channels to achieve business goals.

Some of the modules include

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