Entering new markets can help grow your organisation exponentially. Take this free course to learn how to take your business global and expand internationally.
This free online course is one of the many available through Google’s Digital Skills for Africa, a Google initiative in conjunction with various training partners, which aims to train young people in digital skills.
In Digital Skills For Africa you will find free training both face-to-face and online, which will help you to expand knowledge on topics that interest you, information that will allow you to optimise the way you present yourself for a job, and resources to start your own entrepreneurial project.
How it works
Enroll in a course - Select a course from a large catalog of learning materials, that is best suited to your goals.
Track your progress - Use the “My Learning Page” to monitor your progress.
Complete module quizzes - The course contains video tutorials and opportunities to test your knowledge with quizzes.
Course Price: Free
Level: Beginner
Who is this course for? This course is for anyone who wants to learn how to take their business global and start selling to customers abroad.
What you will get? Aside from access to a wealth of knowledge from Google industry experts, this course includes video tutorials, easy-to-implement tips, and end of topic assessments. You’ll also have unlimited access to the training.
Some of the skills you’ll learn
Business strategy - Learn how to increase online marketing conversions through defining and tracking goals, analysing data, and segmenting audiences.
Lessons included
- Introduction to international marketing and export
- Validating your new market
- Being understood abroad
- Advertise across borders
- The support systems you will need
- Helping customers abroad buy your products
- Delivering to customers across the globe
Check out our blog for more free online courses!