Make sure customers find you online with SEO and SEM

In this free course you will learn to optimise your search engine performance (SEO) and use online advertising (SEM) to boost your business’s online footprint, make yourself more visible to potential customers, and generate more sales conversions.

This free online course is one of the many available through Google’s Digital Skills for Africa, a Google initiative in conjunction with various training partners, which aims to train young people in digital skills.

In Digital Skills For Africa you will find free training both face-to-face and online, which will help you to expand knowledge on topics that interest you, information that will allow you to optimise the way you present yourself for a job, and resources to start your own entrepreneurial project.

How it works

Enroll in a course: Select a course from a large catalog of learning materials, that is best suited to your goals.

Track your progress: Use the “My Learning Page” to monitor your progress.

Complete module quizzes: The course contains video tutorials and opportunities to test your knowledge with quizzes.

  • Course Duration: Approx. 1 hr
  • Course Price: Free
  • Level: Beginner
Who is this course for? This course is for anyone who wants to learn how search engines and online advertising can help you connect with more customers.

What you will get? Aside from access to a wealth of knowledge from Google industry experts, this course includes video tutorials, easy-to-implement tips, and end of topic assessments. You’ll also have unlimited access to the training.

Some of the skills you’ll learn

SEM - Learn how to pick which keywords to use for a better campaign in this intro to Google Ads, as well as the research tools available to you.

SEO - Develop an effective SEO plan through optimised web pages and learning difference between organic and paid search.

Analytics and data insights - Get actionable insights in this intro to Analytics through data collection and analysing user data.

Web optimisation - Optimise your online user experiences and use digital channels to achieve business goals.

Modules included

Check out our blog for more free online courses!