As a digital marketing specialist you use analytical prowess to develop new business opportunities for your organisation. From marketing plans and content strategy to SEO and analytics, this ‘learning path’ (a collection of courses) put together by Microsoft guides you through the best practices and principles of digital marketing.
This learning path is one of many, which Microsoft created on LinkedIn Learning, and will be available free of charge through the end of March 2021. Each learning path includes a sequence of video content designed to help job seekers develop the core skills needed for each role, and is currently available in English, French, Spanish, and German.
With this learning path, Become a Digital Marketing Specialist, you’ll learn the ins and outs of digital marketing.
Note: For these courses you will need a LinkedIn account – which is free to create.
- Course Duration: Approx. 27 hr
- Course Price: Free
- Certification: Yes
Why is this course important? The year 2020, for everyone around the world, has cemented itself as one of the most challenging years in many of our lifetimes. In just over a half a year, we have faced and endured multiple challenges, including the COVID-19 pandemic that has spurred a global economic crisis. As societies reopen, it is becoming more and more apparent that each and every country’s economy is not what it was before the lockdowns were enforced. One of the key steps needed to foster a safe and successful economic recovery is expanded access to the digital skills needed to fill new jobs, and to afford those who have lost their jobs access to further career opportunities.
Microsoft identified 10 jobs that are in-demand in today’s economy and are well positioned to continue to grow in the future. These 10 jobs were identified as having the greatest number of job openings, have had steady growth over the past four years, pay a livable wage, and require skills that can be learned online. Digital Marketing Specialist is one of jobs that made the list.
Who is this course for? This course is for anyone who wants to learn to become a Digital Marketing Specialist and tap into the in-demand job market.
What you will get? Aside from access to a wealth of knowledge from industry experts, you’ll explore marketing channels like social media and email, practice with hands-on training in Google Analytics and Ads, design marketing materials using the Adobe suite, and earn a certificate of completion at the end.
What will the training cover?
- Online Marketing Foundations
- Google Analytics Essential Training
- SEO Foundations
- Google Ads (AdWords) Essential Training (2019)
- Content Marketing Foundations
- Social Media Marketing Foundations
- Marketing on Facebook (2019)
- Marketing on Instagram
- Social Media Marketing: ROI
- Social Media Marketing: Strategy and Optimization
- Email and Newsletter Marketing Foundations
- Introduction to Graphic Design